How Human Resources Teams are Changing Their Investments With Regard to Filling Vacant Positions

Human resources teams are shifting from in-person interviews and investing in video technology as the primary means for conducting interviews. Human resources teams are in 2020 investing highly in automation and AI technology to enhance the candidate recruitment and selection process. The cost of hiring a marketing specialist varies depending on various factors, including expertise, experience, location, and market conditions. A seasoned PPC specialist, for example, will charge up to about $125 per hour to deliver good quality results in record time.

Investing in Technology

  • Workest reported that in 2020, human resources teams are significantly investing in technology that will help reduce the time for hiring and to reduce the cost of hiring. Human resources teams are shifting from in-person interviews and investing in video technology as the primary means for conducting interviews. HR teams are also investing in communication technology that will enable keep in touch with the candidates during the recruitment and selection process.
  • According to People Matters, human resources teams are in 2020 investing highly in automation and AI technology to enhance the candidate recruitment and selection process, including sourcing, screening, assessment, scheduling, and engagement.
  • Lifesize reported that for startups, the cost of hiring video conferencing equipment will range from about $150 to $250 per year. For companies that seek to purchase their own video conferencing equipment, the cost ranged from about $100 to about $20,000.
  • WebFX indicates that the cost of installing AI technology in 2020, ranges from about $0 to about $300,000 depending on whether the company will use third-party providers or a custom platform.

SEO, PPC, Content Marketing and Digital Marketer Jobs

  • Backlinko indicates that companies that advertise SEO jobs use diverse job titles, including senior SEO manager, Head of SEO, SEO content writer, SEO account manager, Marketing manager SEO, and SEO digital marketing. The US had the highest number of SEO job offerings and the top cities here include New York, San Francisco, Austin and Chicago.
SEO Jobs, USA

E-commerce Roles

  • The E-commerce industry continues to expand in 2020 with no limit in sight.
  • Due to the continuous scaling of the industry, the race to hire the top talent is extremely competitive. This makes it more challenging to identify and contact the cream-of-the-crop.
  • Due to the high availability of funding in the industry, the leading e-commerce businesses have expanded at record-breaking speeds. This continuous expansion has increased the pressure on the job market to recruit top talent.
  • Some of the most in-demand roles in e-commerce include software engineers, operations staff, and marketing talent.

Most in Demand E-commerce Roles

  • Based on a report from CNBC, the COVID-19-propelled growth in e-commerce buying sprees is also influencing recruitment trends as more companies struggle to fill these roles.
  • The demand for e-commerce-related jobs such as content marketing and general IT has increased by 19%.
  • These insights indicate that HR recruitment teams need to put in more time and money to hire more top talent.

Web Development Roles

  • According to the BLS site, the job outlook for web developers is around 8%. This is considered to be significantly faster than the average job position.
  • These insights indicate that HR recruitment teams need to put in more time and money to hire more top talent.

UX Roles

  • UX design was listed as one of the best expertise to develop in 2020.
  • Based on the Product Design Hiring Report, the headcounts of design teams are projected to increase by around 21% in 2020.
  • The survey findings also revealed that UI and UX designers are the most sought-after design positions. Around 81% of surveyed job candidates mentioned that recruiters are trying to get in touch with them monthly, while 34% said that they get weekly communications from recruiters.
  • Based on another report from the UX Design Institute, the need for UX and digital services jobs will further grow as businesses scale their digital offerings due to the pandemic.
  • As the multitude of internet users continues to increase, design teams and agencies will face more pressure to deliver their targets within accelerated timings.
  • Businesses that deliver better UX services are also expected to win over their competitors.
  • According to the Founder of an IT recruitment firm, a lot of internal and agency recruitment teams are having a hard time hiring UX experts due to a knowledge gap.
  • These findings indicate that human resources teams will need to increase their time investment to recruit the projected number of headcounts and to invest in their skills on-boarding programs.

General HR Recruitment Investment Trends in 2020

CPA and CPC by Month

  • The following graphics also illustrate some of the HR recruitment spending trends for 2020:

Impact of COVID019 on Job Board Spend

Marketing Budget Adjustment Due to the Pandemic
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