MANAGING BUSINESS OPERATIONSMARKETING

COVID-19 Impact on Web Traffic for Companies

Statistics showing the COVID-19 impact on web traffic for companies in the technology, automotive, entertainment, and travel industries have been curated and presented. Additionally, we also have presented web traffic statistics for some key companies in each industry.

Technology

  • An exhaustive search through industry publications, market reports, media articles, website analytics sites, and statistical databases such as Statista indicate that quantitative data specific to the United States technology industry is limited.
  • According to a report by Hubspot, tech companies (computer software) currently have the most web traffic (51%s above the benchmark in early October). This can be attributed to the “digital transformation that was already occurring before COVID-19 but was sped up due to the effects of the pandemic.”
  • According to Hubspot, in early April, tech companies (computer software) had an increase of 22% in web traffic. As of mid- October, computer software companies’ web traffic showed an increase of 53% as compared with pre-COVID levels.
  • According to Statista, global online traffic for retail tech increased by 7.4% in September compared to data from February.
  • According to Statista, consumer use of tech services such as conference call platforms in the United States increased during the COVID-19 pandemic. As of early October 2020, the use of video and conference call services stood at 21%.

Consumer Tech

  • Examples of top consumer tech companies in the United States include Apple, Google, HP, and Intel. Most of these companies had high website traffic in April and May. They experienced a decrease in traffic in June and an increase in September.
  • According to SimilarWeb, about 32.61% of Apple’s traffic comes from the United States. In April, Apple had 454.5 million visits to its website. These visits decreased to 369.5 million visits in June. In September, visits to Apple’s website was 421.5 million.
  • About 27.25% of Google’s traffic comes from the United States. In April, Google had 81.5 billion visits to its website. These visits decreased to 78.1 billion visits in June. In September, visits to Google’s website were 84.1 billion.
  • In April, HP had 72 million visits to its website. These visits decreased to 66.2 million visits in June. In September, visits to HP’s website were 72.3 million. About 26.62% of HP’s traffic comes from the United States.
  • About 19.73% of Intel’s traffic comes from the United States. In April, Intel had 24.9 million visits to its website. These decreased to 24.6 million visits in June. In September, visits to Intel’s website were 26.6 million.

B2B Tech

  • According to MarTech, examples of top B2B tech companies in the United States include Salesforce, Genesys, and SAP.
  • According to SimilarWeb, about 46.98% of Salesforce ‘s website traffic comes from the United States. In April, Salesforce had 90 million visits to its website. These visits decreased to 85.9 million visits in June. In September, visits to Salesforce’s website was 88.9 million.
  • About 31.39% of Genesys’ traffic comes from the United States. In April, Genesys had 410,000 visits to its website. These visits increased to 1.1 million visits in June. In September, visits to Genesys’ website were 920,000.
  • In April, SAP had 13.8 million visits to its website. These visits increased to 14 million visits in June. In September, visits to SAP’s website were 14.2 million. About 17.93% of SAP’s traffic comes from the United States.

Automotive

  • According to IDG Connect, in April, the automotive industry experienced a 35% decrease in web traffic.
  • According to the Digital Marketing Institute, the year-on-year web traffic of car dealerships have decreased by 2%.
  • Google Trends shows that the search for cars in the United States decreased between March and May before a slight increase in July. By mid-October, interest in cars was 83% as compared to the pre-COVID level of 96% in February.
  • Interest in vehicles as a topic in the United States was also low between March and May. This also increased slightly in July. By mid-October, interest in vehicles was 70% as compared to the pre-COVID level of 68% in February.

Key Companies

  • According to IBIS World, key players in the US automotive industry include Honda Motor Company, Ford Motor Company, Tesla, and General Motors Company.
  • According to SimilarWeb, about 86.81% of Honda’s traffic comes from the United States. In April, the Honda website had 6.2 million visits to its website. These visits increased to 8.2 million visits in June. In September, visits to Honda’s website were 8.15 million.
  • About 78.01% of Ford’s traffic comes from the United States. In April, Ford Motor Company had 10.5 million visits to its website. These visits increased to 22 million visits in July. In September, visits to Ford’s website were 15.2 million.
  • In April, Tesla had 8.15 million visits to its website. These visits increased to 17.3 million visits in July. In September, visits to Tesla’s website were 15.5 million. About 52.93% of Tesla’s traffic comes from the United States.
  • About 83.78% of GM’s traffic comes from the United States. In April, General Motors had 4.65 million visits to its website. These visits increased to 5.05 million visits in July. In September, visits to GM’s website were 5.25 million.

Entertainment

  • An exhaustive search through industry publications, market reports, media articles, websites analytics sites, and statistical databases such as Statista indicate that quantitative data specific to the United States entertainment industry is limited.
  • According to a report by Hubspot, web traffic in the entertainment industry was 18% below the benchmark in July (below the pre-COVID levels).
  • According to Hubspot, in early April, the entertainment industry had a 40% decrease in web traffic. As of mid-October, entertainment companies’ web traffic showed a decrease of 20% as compared with pre-COVID levels.
  • A report by Statista indicates that web traffic to media decreased by 53.8% from the pre-COVID levels.
  • According to SimilarWeb, web traffic for TV, movies, and streaming companies in early April increased by 0.58% from the pre-COVID levels. In the last week of October, TV, movies, and streaming companies had a 2.7% increase in web traffic from the pre-COVID levels.

Key Companies

  • According to ListnBest, key players in the United States media and entertainment industry include Walt Disney, Time Warner, and Thomson Reuters Corp.
  • According to SimilarWeb, about 69.24% of Walt Disney’s traffic comes from the United States. In April, Walt Disney had 1.75 million visits to its website. These decreased to 1.1 million visits in June. In September, visits to Walt Disney’s website were 1.35 million.
  • About 61.36% of Time Warner’s traffic comes from the United States. In April, Time Warner had 30,000 visits to its website. These increased to 45,000 visits in June. In September, visits to Time Warner’s website were 210,000.
  • In April, Thomson Reuters Corp had 8.75 million visits to its website. These decreased to 8.7 million visits in June. In September, visits to Thomson Reuters Corp’s website were 9.05 million. About 64.30% of Thomson Reuters Corp’s traffic comes from the United States.

Travel

  • According to Hubspot, in early April, the travel industry had a 60% decrease in web traffic. As of mid-October, travel companies’ web traffic showed a decrease of 17% as compared with pre-COVID levels.
  • A report by Statista also indicates that web traffic to the tourism industry decreased by 42.3% from the pre-COVID levels.
  • According to SimilarWeb, web traffic for air travel companies in early April decreased by 15.7% from the pre-COVID levels. In the last week of October, air travel companies had a 1.78% decrease in web traffic from the pre-COVID levels.
  • In early April, the accommodation and hotels sector witnessed a 10.65% decrease in web traffic from the pre-COVID levels. In the last week of October, the accommodation and hotels sector had a 0.47% decrease in web traffic from the pre-COVID levels.
  • SimilarWeb report indicates that in April, the car rentals sector witnessed an 8.63% decrease in web traffic from the pre-COVID levels. In the last week of October, the car rentals sector had a 0.07% increase in web traffic from the pre-COVID levels.
  • According to Google Trends, interest in travel as a topic in the United States decreased sharply in March before a slight increase in June. By mid-October, interest in travel as a topic was 41% as compared to the pre-COVID level of 46% in February.

Key Companies

  • According to IBIS World, key players in the United States tourism industry include American Airlines and Delta Air Lines.
  • According to SimilarWeb, about 94.4% of American Airlines’ web traffic comes from the United States. In April, American Airlines had 18.6 million visits to its website. These increased to 23.2 million visits in June. In September, visits to American Airlines’ website were 21.2 million.
  • About 93.78% of Delta Air Lines’ traffic comes from the United States. In April, Delta Air Lines had 13 million visits to its website. These increased to 13.8 million.15.5 million visits in June. In September, visits to Delta Air Lines’ website were

Other Industries

  • A Report by Hubspot shows that in early April, the construction industry had a 13% decrease in web traffic. As of mid-October, construction companies’ web traffic showed an increase of 42% as compared with pre-COVID levels.
  • According to Hubspot, in early April, the manufacturing industry had a 21% decrease in web traffic. As of mid-October, travel companies’ web traffic showed an increase of 11% as compared with pre-COVID levels
  • A Report by Hubspot shows that in early April, the consumer goods industry had a 34% decrease in web traffic. As of mid-October, consumer goods companies’ web traffic showed an increase of 10% as compared with pre-COVID levels
About author

Articles

Glenn is the Lead Operations Research Analyst at Research for Finance with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.
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