Marketing

Digital & Social Marketing Trends Forecast For 2021

Digital & Social Marketing Trends Forecast For 2021

Some of the social media marketing or digital marketing trends forecast for 2021 include the rise of chatbots and conversational marketing, increased use of short-form video content and shoppable posts, voice-activated search becoming the norm, integration of virtual reality and augmented reality, rise of influencer marketing and personalization. Some rising social media platforms include Houseparty,…

SaaS Growth Strategy Case Studies

SaaS Growth Strategy Case Studies

Slack, Figma, Stripe, and SmartQueue are SaaS companies that have implemented word of mouth as a strategy for their early growth. The complete case studies of these companies are provided below.   Slack Through the actions taken in its early stage, Slack became one of the fastest-growing B2B SaaS businesses. The three main steps taken…

Data Storage / Cloud Infrastructure Marketing Tips

Data Storage / Cloud Infrastructure Marketing Tips

Amazon Web Services (AWS) and NetApp are examples of two companies that have made significant efforts to market their product and services. Both the companies leverage a multichannel marketing approach to reach their target audience. We have provided below a detailed overview of the marketing efforts of these companies. We began by scouring through the…

Best Practices for Marketing a Home Services Company

Best Practices for Marketing a Home Services Company

The best marketing strategies, online and offline, to grow a home services company, specifically HVAC & Plumbing, include building a better HVAC website, leveraging social media, running ads on local TV and radio channels, search engine marketing and SEO, and utilizing referrals. Table of Contents   1. Build a Better HVAC Website 2. Leverage Social…

Solid and Implementable Local SEO Strategies (Examples From Small Businesses and What They Did to Improve Their SEO)

Solid and Implementable Local SEO Strategies (Examples From Small Businesses and What They Did to Improve Their SEO)

Table of Contents   Goals Local SEO Tips 1. Create a Google My Business Account 2. Get Positive Customer Reviews 3. Identify and Use Local Keywords 4. Optimize Website for Mobile 5. Get Local High-Quality Backlinks How COVID-19 is Highlighting the Importance of Local SEO Goals The goal is to craft two solid and implementable…

Rules, Laws, and/or Regulations Surrounding App/Website Marketing to Children in the U.S., U.K., E.U., Australia

Rules, Laws, and/or Regulations Surrounding App/Website Marketing to Children in the U.S., U.K., E.U., Australia

Research analysis of rules, laws, and/or regulations surrounding app and website marketing to children in the United States, the United Kingdom, the European Union, and Australia, has been provided below. Overall, overtly granular guidelines which would or could answer questions like ‘Can you embed a link to the app in the ad itself?’ or ‘Can…

Top Trusted Online Advertising Platforms Based on Their Ad ROI and the Ability to Balance Both Privacy and Personalization

The digital ad space is dominated by Google, Facebook, and Amazon as the top trusted online advertising platforms. All three companies account for almost two-thirds of ad dollars spent on U.S digital advertising. Marketers rank all three companies as the most trusted platforms based on their ad ROI and the ability to balance both privacy…

Examples of Successful, Value-Based, Bold, and Risky Marketing Campaigns of B2B and B2C Brands in the U.S.

While a B2C brand like Patagonia can advertise a slogan that says “Vote the Assholes Out”, B2B brands are very restrained in their communications and seldom create bold campaigns. This report comprises five examples of B2C brands and one example of a B2B brand’s marketing campaign/commercial with themes related to the pandemic, the US elections,…

How Branding Impacts Revenue, Customer Acquisition, Customer Loyalty, Brand Perception, Brand Trust, and Profitability of Your Business

Table of Contents Impact of Branding on Business 1. Revenue 2. Customer Acquisition 3. Customer Loyalty and Advocacy 4. Brand Trust and Brand Perception 5. Profitability 6. Market Value and Enterprise Value 7. Price 8. Share of Wallet 9. Return to Shareholders Importance of Logos, Website Design, and Content Quality in Branding Impact of Logo…

Advertising Strategies Used by Top Peer to Peer Beauty Brands in the U.S. (With Case Studies)

Table of Contents Goals Beautycounter Overview and Market Dominance Advertising Strategy Rodan + Fields Overview and Market Dominance Advertising Strategy Younique Overview and Market Dominance Advertising Strategy EVER Skincare Overview and Market Dominance Marketing Strategy Research Strategy Goals To establish a general audit on the competitive space for peer to peer beauty brands such as…