DEFINING A STRATEGY

How COVID 19 Has Impacted the Training Delivery Methods for Employers

How COVID 19 Has Impacted the Training Delivery Methods for Employers

Research findings indicate that COVID-19 has had a significant impact on employee training and development, now that traditional-based settings are no longer encouraged…

Top Corporate Governance Conferences / Events in Canada

Top Corporate Governance Conferences / Events in Canada

Some conferences that typically attract governance professionals of Canadian companies are The Canadian Institute’s Annual Conference on Crown Corporate Governance, …

Trends in Corporate Governance in North America

Trends in Corporate Governance in North America

Three trends in corporate governance in North America are environmental, social, and governance (ESG), diversity, and shareholder activism.

Case Studies & Best Practices for Sub-Branding or Folding an Acquired Company Into a Parent Brand

Case Studies & Best Practices for Sub-Branding or Folding an Acquired Company Into a Parent Brand

Two brands that have adopted the branded house approach to brand strategy are Virgin Group and Uber Technologies Inc.

The Business Planning Cycles of the Food Service Industry: With Case Studies

The Business Planning Cycles of the Food Service Industry: With Case Studies

Taco Bell, Wendy’s, and Chipotle are profiled in this report with a goal of pinpointing when their business or strategic planning sessions are held.

What are the Top Use Cases for Market Research? & Research Frameworks

What are the Top Use Cases for Market Research? & Research Frameworks

The top use cases for market research were identified to include thought Leadership: PNC “Perspectives of Retirement,” Market Entry Study into Emerging Markets, competitive profiling, and Improving Sales through Emotional Consumer Connection.

Examples of Successful Marketing Campaigns for Building Brand Awareness & Identity: Case Studies

Examples of Successful Marketing Campaigns for Building Brand Awareness & Identity: Case Studies

The rebranding of ING U.S. to Voya Financial and the introduction of Brighthouse Financial are two examples of measurably successful marketing campaigns.

How Companies are Prioritizing Diversity and Inclusion Measures in 2021

How Companies are Prioritizing Diversity and Inclusion Measures in 2021

Some ways in which companies have prioritized diversity and inclusion measures in 2020 include through gender-based diversity and inclusion programs, employee resource groups, the use of social media for efficient work relation ship, and ethnicity/culture-based inclusion.

Shifting from Full Service to In-Housing: Trends, Case Studies & Case Studies

Shifting from Full Service to In-Housing: Trends, Case Studies & Case Studies

Three trends in brands moving from full-service agency to in-housing during the past 5-6 years are the adoption of in-housing going up,

Best Tools for Defining Long-Term Strategies and Planning for Resilience for Enterprises

Best Tools for Defining Long-Term Strategies and Planning for Resilience for Enterprises

Below is a summary of key findings on tools/strategies/models for defining long-term strategies and planning for resilience for enterprises.