Research findings indicate that COVID-19 has had a significant impact on employee training and development, now that traditional-based settings are no longer encouraged…
Some conferences that typically attract governance professionals of Canadian companies are The Canadian Institute’s Annual Conference on Crown Corporate Governance, …
Two brands that have adopted the branded house approach to brand strategy are Virgin Group and Uber Technologies Inc.
Taco Bell, Wendy’s, and Chipotle are profiled in this report with a goal of pinpointing when their business or strategic planning sessions are held.
The top use cases for market research were identified to include thought Leadership: PNC “Perspectives of Retirement,” Market Entry Study into Emerging Markets, competitive profiling, and Improving Sales through Emotional Consumer Connection.
The rebranding of ING U.S. to Voya Financial and the introduction of Brighthouse Financial are two examples of measurably successful marketing campaigns.
Some ways in which companies have prioritized diversity and inclusion measures in 2020 include through gender-based diversity and inclusion programs, employee resource groups, the use of social media for efficient work relation ship, and ethnicity/culture-based inclusion.
Three trends in brands moving from full-service agency to in-housing during the past 5-6 years are the adoption of in-housing going up,
Below is a summary of key findings on tools/strategies/models for defining long-term strategies and planning for resilience for enterprises.