Defining a Strategy

Best Practices and Successful Case Studies for Execution of Loyalty Programs in Fast Food Quick Service Restaurants

Some of the best practices of executing loyalty programs in fast food quick service restaurants include; keeping in touch with your customers via email and text, keeping them engaged, getting priority service, and collecting data on what your customers want. A high level overview of our findings has been outlined below along with successful case…

Best Personal Financial Management Apps for Transaction/Budgeting as Well as for Long-Term Goal Setting/Financial Planning

A competitive analysis of Truebill Budget & Bill Tracker, EveryDollar Budgeting App, Simplifi: Budget & Money App, Goodbudget: Budget & Finance, and PocketGuard: Personal Finance, Money & Budget is provided below. Table of Contents 1. Truebill Budget & Bill Tracker 2. EveryDollar Budgeting App 3. Simplifi: Budget & Money App 4. Goodbudget: Budget & Finance…

What are the Top 5 Most In-Demand Job Skills in the U.S. in 2021?

The top five most in-demand job skills in the US in 2021 are blockchain, cloud computing, analytical reasoning, artificial intelligence, and UX Design. According to Januaitisn, 96,000 new IT jobs will be created, and blockchain will represent 5% to 8%. Table of Contents 1. Blockchain 2. Cloud Computing 3. Analytical Reasoning 4. Artificial Intelligence 5….

Get Up to Speed With The Three Industry Benchmarks for E-commerce Companies

Table of Contents Goals 1. Food Delivery App Cart Abandonment Cart Abandonment Rates Helpful Findings Research Strategy 2. Lifetime Value to Customer Acquisition Cost Ratios App Business LTV/CAC Ratio 3. Holistic Seo Optimization Benchmarks Overview Pros of Using Average Search Ranking as a Performance Metric Tool Cons of Using Average Search Ranking as a Performance…

Understanding the Impacts of COVID-19 on Entrepreneurialism in Terms of Growth Trends

Table of Contents Goals United Kingdom: COVID-19 Impacts on Entrepreneurship Overview Impacts on Business Turnover Impacts on Exporters Impacts on Supply Chain Entrepreneurial Firms Responses Germany: COVID-19 Impacts on Entrepreneurship Impacts on Revenue and Sales Impacts on Business Operations Shift towards Digitalization Australia: COVID-19 Impacts on Entrepreneurship Overview Impacts in March 2020 Impacts in November…

How Top U.S. Banks are Moving into the Digital Payment Space

Over the past two years, Santander, Wells Fargo, JP Morgan, and Bank of America Merrill Lynch have made several investments and launched various products in the digital payment space. In 2020, Santander acquired certain Wirecard’s assets to help expand its international open payments platform. The same year, Wells Fargo introduced its WellsOne Commercial Card solution…

Examples of Successful Marketing Campaigns for Building Brand Awareness & Identity: Case Studies

The rebranding of ING U.S. to Voya Financial and the introduction of Brighthouse Financial are two examples of measurably successful marketing campaigns. Despite their unique circumstances and goals, both advertising programs leveraged targeted messaging to specific customer groups and an omnichannel approach to build brand awareness and establish a differentiated brand identity. Meanwhile, a diverse…

The Business Planning Cycles of the Food Service Industry: With Case Studies

Taco Bell, Wendy’s, and Chipotle are profiled in this report with a goal of pinpointing when their business or strategic planning sessions are held. Based on the news articles sampled, Taco Bell appears to hold its planning meetings in Q3 and Q4, while Wendy’s is more focused on Q4; Chipotle appears to have meetings throughout…

What are the Top Use Cases for Market Research? & Research Frameworks

The top use cases for market research were identified to include thought Leadership: PNC “Perspectives of Retirement,” Market Entry Study into Emerging Markets, competitive profiling, and Improving Sales through Emotional Consumer Connection. The research team identified the Research Funnel, ResearchOps, and Double Diamond as examples of research frameworks. Top Use Cases for Market Research 1….

Understanding the Strategic Benefits of Cloud Computing for your Business

Cloud computing has become a fundamental requirement for organizations. Cloud computing on the rise in today’s working environment, with 81% of companies with more than 1,000 employees using a multi-platform strategy. Consequently, this number is to rise to more than 90% by 2024. Between 2018 and 2021, worldwide spending on public cloud services is expected…

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