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Best Practices and Successful Case Studies for Execution of Loyalty Programs in Fast Food Quick Service Restaurants

Some of the best practices of executing loyalty programs in fast food quick service restaurants include; keeping in touch with your customers via email and text, keeping them engaged, getting priority service, and collecting data on what your customers want. A high level overview of our findings has been outlined below along with successful case…

COVID-19 Impact: B2B Sales Distribution Models

COVID-19 Impact: B2B Sales Distribution Models

B2B sales models were challenged tremendously in 2020 as sales teams around the world had to transition to virtual engagement. As such, B2B sales models shifted to things like new online events, webinars and podcasts in order to be able to seamlessly engage and support their clients during stay at home orders and lockdowns. Looking…

Digital & Social Marketing Trends Forecast For 2021

Digital & Social Marketing Trends Forecast For 2021

Some of the social media marketing or digital marketing trends forecast for 2021 include the rise of chatbots and conversational marketing, increased use of short-form video content and shoppable posts, voice-activated search becoming the norm, integration of virtual reality and augmented reality, rise of influencer marketing and personalization. Some rising social media platforms include Houseparty,…

Case Studies of Businesses That Have Successfully/Unsuccessfully Navigated Business Transformation

Case Studies of Businesses That Have Successfully/Unsuccessfully Navigated Business Transformation

Netflix, Ørsted, Nestlé UK&I, and Fyffes are 4 additional cases of businesses around the globe that have successfully navigated business transformations. The cases of General Electric, BBC, Co-operative Bank, Nike, and Procter & Gamble are 5 examples of unsuccessful business transformations. It is pertinent to note that while some of these transformations were initiated beyond…

SaaS Growth Strategy Case Studies

SaaS Growth Strategy Case Studies

Slack, Figma, Stripe, and SmartQueue are SaaS companies that have implemented word of mouth as a strategy for their early growth. The complete case studies of these companies are provided below.   Slack Through the actions taken in its early stage, Slack became one of the fastest-growing B2B SaaS businesses. The three main steps taken…

Industry Trends for Regional Banks/Credit Unions in the United States for 2021

Industry Trends for Regional Banks/Credit Unions in the United States for 2021

According to the Credit Union Trends Report and Economic Report for December 2020, industry experts believe that credit union loans and deposits will reach 6.0% and 8%, respectively, in 2021. Additional insights into the state of the regional banking industry and the credit unions industry for 2021 and beyond in the United States have been…

Data Storage / Cloud Infrastructure Marketing Tips

Data Storage / Cloud Infrastructure Marketing Tips

Amazon Web Services (AWS) and NetApp are examples of two companies that have made significant efforts to market their product and services. Both the companies leverage a multichannel marketing approach to reach their target audience. We have provided below a detailed overview of the marketing efforts of these companies. We began by scouring through the…

Financial Health of Healthcare Industry

Financial Health of Healthcare Industry

In 3-5 years, the US healthcare finances will see the following trends: 1) focus on value-based care payment models, 2) increasing consumerism and transparency, and 3) financial restructure and consolidation. Additional to finance, the healthcare industry will also see a trend in 1) home and telehealth adoption, 2) innovative technology, and 3) cybersecurity. Financial Trends…

Best Practices for Marketing a Home Services Company

Best Practices for Marketing a Home Services Company

The best marketing strategies, online and offline, to grow a home services company, specifically HVAC & Plumbing, include building a better HVAC website, leveraging social media, running ads on local TV and radio channels, search engine marketing and SEO, and utilizing referrals. Table of Contents   1. Build a Better HVAC Website 2. Leverage Social…

Current Trends in Corporate Donations and Sponsorships

Current Trends in Corporate Donations and Sponsorships

Recurring giving, donor-advised funds and the tracking of giving impact are three current trends in corporate donations and sponsorships. In this other post, we have provided a high-level overview on ways that companies sponsor or donate to causes. Table of Contents   1. Recurring Giving 2. Donor-Advised Funds 3. Tracking Giving Impact 1. Recurring Giving Recurring…