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COVID-19 Impact: B2B Sales Distribution Models

B2B sales models were challenged tremendously in 2020 as sales teams around the world had to transition to virtual engagement. As such, B2B ...

Digital & Social Marketing Trends Forecast For 2021

Some of the social media marketing or digital marketing trends forecast for 2021 include the rise of chatbots and conversational marketing, ...

Case Studies of Businesses That Have Successfully/Unsuccessfully Navigated Business Transformation

Netflix, Ørsted, Nestlé UK&I, and Fyffes are 4 additional cases of businesses around the globe that have successfully navigated business ...

SaaS Growth Strategy Case Studies

Slack, Figma, Stripe, and SmartQueue are SaaS companies that have implemented word of mouth as a strategy for their early growth. The ...

Industry Trends for Regional Banks/Credit Unions in the United States for 2021

According to the Credit Union Trends Report and Economic Report for December 2020, industry experts believe that credit union loans and ...

Data Storage / Cloud Infrastructure Marketing Tips

Amazon Web Services (AWS) and NetApp are examples of two companies that have made significant efforts to market their product and services. ...